Poised with a new lower and wider stance, this plug-in hybrid makes a design statement. The battery is under the rear seat for low centre of gravity. And with its bold colours — including Wind Chill Pearl and Supersonic Red and its striking LED headlights and tail lamps that help smooth air flow, it’s clear at a glance that the 2023 Toyota Prius Prime is a different kind of vehicle.
50 mm lower. 20 mm wider. 25 mm longer. The lower centre of gravity, reduced weight and increased rigidity of the second-generation TNGA-C creates a wider stance and a lower driving position that feels sporty, yet comfortable.
From a driver-centric console and soft touch materials to heated front seats and available Qi wireless charging, Prime is comfortable and fun-to-drive. And the modern black satin chrome finish provides an elegant ‘touch and feel’ experience on the steering wheel and dash.
The available larger 19” alloy wheels channel the athletic spirit as well as delivering added performance and handling for the driver. Available on the XSE and above.
Toyota Multimedia System
Toyota Multimedia features standard wireless Apple CarPlay® and Android AutoTM and a suite of Connected Services like Remote Connect (3-year trial), Safety Connect (up to 10-yr. trial)1 Service Connect (up to 10-yr. trial)1, and available Drive Connect to help you stay safe and informed while simplifying your everyday life.
Enjoy Cloud Navigation with real-time updates, access to a 24/7 live agent with Destination Assist, and Intelligent Assistant that responds to your natural voice.
The cloud-based navigation provides real-time traffic and map updates and GoogleTM 2 Points-of-Interest data.
Wake up your virtual assistant by simply saying “Hey, Toyota”. Then use natural voice commands to send a message, check the weather or many other features.
A live agent is available 24/7 to help you locate destinations and provide you with the best route to get there.
Lock or unlock the doors, start/stop the engine (on select models) and more from your smartphone using the Toyota App.
Keep your Toyota in peak condition with access to warning light notifications and vehicle health reports.
Emergency SOS assistance and enhanced roadside assistance should you encounter trouble on the road.
How Prius Prime Works
The 2023 Prius Prime PHEV is the rare combination of smart technology and head-turning style. It gives you all of the benefits of an electric vehicle – without the range anxiety – plus the proven reliability of a Toyota Hybrid.
The four different drive modes maximize power and fuel efficiency, for a variety of driving styles and conditions.
Provides an excellent balance between driving performance and fuel efficiency, suiting a wide variety of driving scenes.
To enhance fuel economy, a gentler amount of torque is generated when pressing the accelerator, and air conditioning operation (heating/cooling) is suppressed.
For more responsive steering and accelerating, the powertrain delivers more control and sportier driving.
Select the powertrain, steering, and air conditioning controls to match your preferred settings.
NO ADDITIONAL MAINTENANCE
Toyota’s Hybrid design can help reduce wear & tear on your Hybrid vehicle, such as the fact that the engine is off part of the time while in electric-only mode, and there are no starters, alternators or belts to be replaced. The battery is designed to never have to be replaced. And a Hybrid maintenance schedule is nearly identical to one of our conventionally powered vehicles.
Poised for Performance
The Prius Prime is purpose-built for performance with a plug-in hybrid system designed to enhance both fuel consumption and responsiveness unique to electric vehicles. The 5th generation hybrid powertrain and 2.0L engine deliver enhanced acceleration with 220 HP and a 0-100 km/h time of 6.8 seconds.
INCREASED EV RANGE
Located under the rear seat for enhanced luggage capacity, the newly developed lithium-ion battery pack increases the EV range by more than 50% to 72km20.
REGENERATIVE BRAKING SYSTEM
Prius Prime’s regenerative braking system converts braking energy into electric energy to help recharge the battery on the go.
962KM TOTAL DRIVING DISTANCE7
Leave range anxiety behind. On a full tank and full charge, Prius Prime can travel up to 962km7.
FLEXIBLE CHARGING OPTIONS
Prius Prime makes it easy to stay in charge, with a standard Level 1 charging cable, and Level 2 charging connector, so you can plug-in at home, at work, or at most public charging stations across the country.
Advanced Peace of Mind
With Toyota Safety SenseTM 3.0 the 2023 Prius doesn’t compromise on safety. Our most advanced suite of active safety features comes with new capabilities that includes an enhanced Pre-Collision System to help support your awareness, especially at intersections. Taking peace of mind to a whole new level.
- Pre-Collision System9 with Pedestrian (Daytime & Low-Light) & Daytime Bicycle Detection, Intersection Support & Emergency Steering Assist17
- Full Speed Dynamic Radar Cruise Control10 with Curve Speed Management
- Lane Departure Alert11 with Steering Assist and Road Edge Detection
- Lane Tracing Assist12 with Emergency Driving Stop System
- Automatic High Beams13
TRAFFIC JAM ASSIST16
A first for Toyota, Traffic Jam Assist helps take some of the stress out of the low-speed, stop-and-go highway driving in a traffic jam by providing acceleration, braking, and hands-free steering assistance while you drive. Paid Drive Connect subscription required.
BLIND SPOT MONITOR15 WITH SAFE EXIT ASSIST16
For added safety and peace of mind, Prius comes standard with a Blind Spot Monitor (BSM) with Safe Exit Assist (SEA). BSM alerts you to the presence of vehicles in adjacent lanes that may have escaped visibility in your side-view mirrors. While SEA alerts you to oncoming traffic before you open the door to exit.
AVAILABLE ADVANCED PARK19
Take the guesswork out of parking. Available on the XSE Premium, Advanced Park helps you steer, accelerate, brake and shift into and out of the perfect parking position every time.